Web Design/Development & UX/UI Design Case Study: 1X NEO Robot Landing Page Website

Technical Architecture

Scroll Management: Custom implementation combining Locomotive Scroll, GSAP ScrollTrigger, and throttle optimization.
Animation System: Timeline-based animations with pinning, parallax effects, and intersection observer triggers.
Multi-Directional Layouts: Vertical sticky cards, horizontal scrolling sections, and traditional navigation.

Design Approach

Visual Hierarchy: Clean typography with ABC Diatype font and strategic color contrast (#424242 on #f7f7f7).
Motion Design: Subtle animations that enhance storytelling without overwhelming users.
Product Showcase: Video integration and image optimization to highlight NEO's features effectively.

Technical Challenges

Performance: Maintaining smooth 60fps animations with video content and complex scroll interactions.
Cross-browser Compatibility: Ensuring consistent experience across different browsers and devices.
Mobile Optimization: Adapting complex animations and layouts for touch devices.

Solutions Implemented

Performance Optimization: Throttled scroll events, optimized media loading, and efficient animation rendering.
Progressive Enhancement: Core functionality works without JavaScript, enhanced with animations where supported.
Responsive Design: Comprehensive breakpoints and mobile-specific interaction patterns.

Key Results

Smooth Interactions: Achieved buttery-smooth scroll animations across all modern browsers.
Fast Load Times: Optimized performance despite rich media and complex animations.
User Engagement: Created immersive experience that encourages exploration and conversion.

Technical Learning

Advanced GSAP Techniques: Mastered ScrollTrigger, timeline management, and complex animation sequencing.
Scroll Performance: Learned to balance visual effects with performance through throttling and optimization.
Accessibility in Animation: Implemented animations that enhance rather than hinder accessibility.

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NAVIGATE

Project Overview

Technical Architecture

Design Approach

Technical Challenges

Solutions Implemented

Key Results

Technical Learning

Company Discovery

Story-Telling Design

Hero Section

NEO in Action

About NEO

Pre-order Info & CTA

Outcomes & Takeaways

Web Design Work

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Artramedia - Artrahub Platform

Terracotta Cafe & Bakery Website

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