Project Goals

• Define and design a branding identity for a cosmetics business
• Design the labels for each cosmetic product
• Print and add the label designs to each product
• Package the products and display them for the public to purchase

Research Phase

Because I was tasked with creating the brand's identity from scratch, I first looked for design inspiration from other cosmetic businesses to get a feel for what the competition is doing and find ways to make this brand stand out. Next, I started sketching logo and label ideas to get a feel for the brand's look and feel.

Favorite Logo Sketches

Company and Product Logos Before & After

• Company logo is on the left
• Product Logo is on the right
• Both logos placed on all cosmetic labels

Developed Brand Collage