Project Goals
- Define and design a branding identity for a cosmetics business
- Design the labels for each cosmetic product
- Print and add the label designs to each product
- Package the products and display them for the public to purchase
Research
Because I was tasked with creating the brand's identity from scratch, I first looked for design inspiration from other cosmetic businesses to get a feel for what the competition is doing and find ways to make this brand stand out. Next, I started sketching logo and label ideas to get a feel for the brand's look and feel.
