I was tasked with redesigning and developing 4 pages for an outdated small business website based in the United Kingdom. The business owner specifically sells Rover P6 parts to customers interested in maintaining their vintage cars. I identified 7 pain points that I needed to change and re-modernized the website to enhance the user experience.
While conducting research for this project, I used quantative and qualatative data to influence my design decisions. I researched the business owner's client demographic and target market, read business reviews on community forums, and brainstormed ideas to redesign the site with the goal to increase sales and increase web traffic.