Project Goals

• Design business cards centered around the brand's identity
• Include business info on the front card
• Include website, email, phone number, and socials on the back card

About Roweb

RowebCo is a web/software development company that aims to help business owners develop, manage, and drive traffic to their websites and software applications. They are focused on creating innovative solutions to ensure that their client's digital platforms generate a successful return on investment.

Concept & Sketches

• The client wanted geometric shape elements
• Avenir Condensed font because it has a modern, professional aesthetic & helps with visual balance
• Include icons for quick readability & navigation
• Sonic blue, light grey, dark grey mix for geometric shapes
• Client also wanted to see one side with a geometric shape & other side with a wave element

First Draft Cards

• Website, email, phone text bolded for quick readability
• Instagram & Linkedin icons with user handle included
• Geometric shapes in light grey, dark grey, and sonic blue on the right side to maintain good visual hierarchy
• QR code for easy scan and website lead
• Call to action statements

Second Draft Cards

• Triangualr geometric shape option with shadows to enhance realism and give it some depth
• Subheading statement included
• Call to action statements replaced with business benefits with modern looking icons

Final Draft Cards

• Wave element on front card, Geometric element on back side
• Changed icons are more simple, other icons are more complex to see when scaled down
• Instagram & Linkedin icons with user handle included on both sides of card
• QR code is separated with blue line and is easier to see and scan, secondary logo is used to acheive better hierarchy

Brand Collage

Mockup

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