Project Goals

Design business cards centered around the brand's identity
Include business info on the front card
Include website, email, phone number, and socials on the back card

Brand Research

RowebCo is a web/software development company that aims to help business owners develop, manage, and drive traffic to their websites and software applications. They are focused on creating innovative solutions to ensure that their client's digital platforms generate a successful return on investment.

Concept & Sketches

The client wanted geometric shape elements
Avenir Condensed font because it has a modern, professional aesthetic & helps with visual balance
Include icons for quick readability & navigation
Sonic blue, light grey, dark grey mix for geometric shapes
Client also wanted to see one side with a geometric shape & other side with a wave element

First Draft Cards

Website, email, phone text bolded for quick readability
Instagram & Linkedin icons with user handle included
Geometric shapes in light grey, dark grey, and sonic blue on the right side to maintain good visual hierarchy
QR code for easy scan and website lead
Call to action statements

Second Draft Cards

Triangualr geometric shape option with shadows to enhance realism and give it some depth
Subheading statement included
Call to action statements replaced with business benefits with modern looking icons

Final Draft Cards

Wave element on front card, Geometric element on back side
Changed icons are more simple, other icons are more complex to see when scaled down
Instagram & Linkedin icons with user handle included on both sides of card
QR code is separated with blue line and is easier to see and scan, secondary logo is used to acheive better hierarchy